Why you need a content strategy for social media
A content strategy can help you to improve your digital marketing results as well as ROI by permitting you to…
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How corporate social responsibility can be utilised in PR
The term ‘corporate social responsibility’ (CSR) refers to organisational initiatives which benefit society. These enterprises fall into three categories, which…
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What is cross-cultural communication in PR?
The term ‘cross-cultural communication’ refers to the communication which takes place between people who are different in any one of…
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How to develop a style guide for social media
The term ‘style guide’ refers to a guide which s a reference point which sets standards for writing documents within…
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What is supplier relationship management in the media industry?
The term ‘supplier relationship management’ (SRM), in simplest terms, refers to the interaction with, and managing of, third-party vendors which…
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How to make use of blogging as a marketing tool
The term ‘blog marketing’ refers to the process of reaching your business’ target market by making use of a blog.…
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What is microblogging?
The term ‘microblogging’ refers to a combination of blogging as well as instant messaging which permits users to create short…
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What is CX?
CX – or ‘customer experience’ – is the sum of experiences that a individual has in their interactions with a…
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What is the link between PR and sales?
A significant issue which is driving many enterprises crazy is the time it can take up in order to convert…
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What is a media sharing site?
Media-sharing sites permit you to upload your photos, videos as well as audio to a website which can be retrieved…
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