Why you need a content strategy for social media
A content strategy can help you to improve your digital marketing results as well as ROI by permitting you to understand exactly why you’re making use of any given type…
How corporate social responsibility can be utilised in PR
The term ‘corporate social responsibility’ (CSR) refers to organisational initiatives which benefit society. These enterprises fall into three categories, which are often called the triple bottom line: social, environment as…
What is cross-cultural communication in PR?
The term ‘cross-cultural communication’ refers to the communication which takes place between people who are different in any one of the following examples: Working styles, How old they are, The…
How to develop a style guide for social media
The term ‘style guide’ refers to a guide which s a reference point which sets standards for writing documents within your organisation. The focal point of the style guide is…
What is supplier relationship management in the media industry?
The term ‘supplier relationship management’ (SRM), in simplest terms, refers to the interaction with, and managing of, third-party vendors which provide goods, materials as well as services to your organisation.…
How to make use of blogging as a marketing tool
The term ‘blog marketing’ refers to the process of reaching your business’ target market by making use of a blog. At first, business owners had a blog which was separate…
What is microblogging?
The term ‘microblogging’ refers to a combination of blogging as well as instant messaging which permits users to create short messages that are posted and shared with online audiences. Social…
What is CX?
CX – or ‘customer experience’ – is the sum of experiences that a individual has in their interactions with a brand, from the time that they become aware of the…
What is the link between PR and sales?
A significant issue which is driving many enterprises crazy is the time it can take up in order to convert a sales lead into a paying customer. They’re also struggling…
What is a media sharing site?
Media-sharing sites permit you to upload your photos, videos as well as audio to a website which can be retrieved from anywhere in the world. It is then possible for…