How to write copy for your Google Ads
There is a great amount of competition that is present on Google. Although the search engine giant is involved in…
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What is the difference between display and search advertising?
Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both…
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What does a digital marketing manager do?
A digital marketing manager is the person, in a company, who is accountable for developing, implementing and managing digital marketing…
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How to brand yourself properly on digital channels
Marketing yourself on digital channels allows you to create your own, very unique, brand that completely reflects your style, your…
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How do you ‘do’ digital marketing?
It is no overstatement that we live in a digitally enabled world. From that viewpoint, it is extremely important that…
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What goes into a digital marketing plan?
Today, all marketing plans include a digital strategy. Some of these marketing plans are only digital. This is as marketing…
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Who is affected by brand management?
Managing your brand is the ongoing process of communicating to your target audience that you care about fulfilling your promise…
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How to leverage your company’s unique selling proposition
A unique selling proposition (USP) is a characteristic of your product or service which differentiates you from your competitors. USPs…
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What is the best digital sales process?
Every company is unique, and their digital sales process should be too. The sales process is a sequence of actions…
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The five things that everyone has to know about PR
“If I was down to my last dollar, I’d spend it on public relations.” This is Bill Gates, billionaire and…
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