How to write copy for your Google Ads
There is a great amount of competition that is present on Google. Although the search engine giant is involved in a plethora of many diverse ventures at its heart Google…
What is the difference between display and search advertising?
Beginners and seasoned advertisers alike often struggle with the question of whether to use search ads, display ads, or both when they put together their Google Pay-Per-Click (PPC) advertising campaigns.…
What does a digital marketing manager do?
A digital marketing manager is the person, in a company, who is accountable for developing, implementing and managing digital marketing campaigns. These types of campaigns promote an organisation as well…
How to brand yourself properly on digital channels
Marketing yourself on digital channels allows you to create your own, very unique, brand that completely reflects your style, your objectives and skills set. This great news, right? Of course,…
How do you ‘do’ digital marketing?
It is no overstatement that we live in a digitally enabled world. From that viewpoint, it is extremely important that your company has a striking presence in the digital space.…
What goes into a digital marketing plan?
Today, all marketing plans include a digital strategy. Some of these marketing plans are only digital. This is as marketing goals typically focus on how it is possible for the…
Who is affected by brand management?
Managing your brand is the ongoing process of communicating to your target audience that you care about fulfilling your promise to them in providing the best solution to their problem.…
How to leverage your company’s unique selling proposition
A unique selling proposition (USP) is a characteristic of your product or service which differentiates you from your competitors. USPs must communicate clearly as to what your company offers, and…
What is the best digital sales process?
Every company is unique, and their digital sales process should be too. The sales process is a sequence of actions required to achieve a desired sales goal by digitally selling…
The five things that everyone has to know about PR
“If I was down to my last dollar, I’d spend it on public relations.” This is Bill Gates, billionaire and founder of Microsoft’s take on the importance of public relations…