Methods for mastering e-mail marketing
‘Email marketing’ is all about using email to promote products and/or services. However, a better definition of email marketing is about using email to cultivate relationships with potential customers in…
What No-One Tells You About Digital Marketing
The digital marketing world is vibrant and continually changing. Trends, technology, and tactics are never inactive. Thus, your business needs to remain up to date with new developments in the…
What is a micro-influencer?
The term ‘micro-influencers’ refers to those people who are creators on social media platforms. They have between 10 000 and 50 000 followers. These content creators typically build followings, on…
How will a sitemap for my website help with SEO?
A sitemap is a simple index which holds information together with other details of the pages on a website. In addition, the sitemap contains the content of the web pages.…
What is an ebook and why should I have it as part of my content marketing strategy?
The practice of content marketing is a strategic digital marketing approach. Content marketing is centred around on designing and disseminating necessary, appropriate, and constant content. The goal is to attract…
How do I get people to read the content on my website?
If you have a blog or website, one of your main goals is to drive sustainable traffic to it and increase your audience. The next most important thing that you…
What are the best practices for putting together metadata?
The term ‘metadata’ refers to data about data. Metadata serves many important purposes like data description, data browsing, data transfer, and metadata has an important role in digital resource management.…
How can I increase the click-through rates for my digital ads?
As digital marketers, we’re always thinking about the best manner in which to target our potential customers. In the 2018 edition of the Marketing Agency Growth Report, a total of …
What is keyword stuffing and why must I avoid it?
The term’ keyword stuffing’ refers to the practice of including a considerable number of keywords in the content on your website. In addition, keyword stuffing also consists of the stuffing…
What makes a ‘good’ social media influencer?
The term ‘social media influencer’ refers to an individual who uses a variety of social media platforms to air their opinions on specific brands or products. As a result, they…