Methods for mastering e-mail marketing
‘Email marketing’ is all about using email to promote products and/or services. However, a better definition of email marketing is…
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What No-One Tells You About Digital Marketing
The digital marketing world is vibrant and continually changing. Trends, technology, and tactics are never inactive. Thus, your business needs…
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What is a micro-influencer?
The term ‘micro-influencers’ refers to those people who are creators on social media platforms. They have between 10 000 and…
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How will a sitemap for my website help with SEO?
A sitemap is a simple index which holds information together with other details of the pages on a website. In…
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What is an ebook and how do I use it in my content strategy?
The practice of content marketing is a strategic digital marketing approach. Content marketing is centred around on designing and disseminating…
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How do I get people to read the content on my website?
If you have a blog or website, one of your main goals is to drive sustainable traffic to it and…
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What are the best practices for putting together metadata?
The term ‘metadata’ refers to data about data. Metadata serves many important purposes like data description, data browsing, data transfer,…
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How can I increase the click-through rates for my digital ads?
As digital marketers, we’re always thinking about the best manner in which to target our potential customers. In the 2018…
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What is keyword stuffing and why must I avoid it?
The term’ keyword stuffing’ refers to the practice of including a considerable number of keywords in the content on your…
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What makes a ‘good’ social media influencer?
The term ‘social media influencer’ refers to an individual who uses a variety of social media platforms to air their…
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