What does the term ‘organic search’ mean?
The term ‘organic search’ (which is also known as natural search) represents unpaid search results. Organic search results are based on significance to the user’s search query. These results are…
What is native advertising?
“The core [to good native advertising] is a clear understanding of the target group’s interests. If you know these, it is much easier to define the right content, the channels,…
What does digital marketing cost
Not only is digital marketing an up-and-coming field as way that people shop is moving towards the internet more and more, if your organisation is operating on a shoe-string budget…
What are digital marketing assets?
Assets that are synonymous with include emails, brochures, sales letters, blog posts, website content, videos and images. These pieces of content can be used in various types of marketing campaigns.…
What is the most vital part of constructing email campaigns?
It’s a well-known fact that, if done correctly, e-mail campaigns – as a broader part of digital marketing – can generate new business. Regrettably, not many digital marketers do email…
How digital marketers can use data to segment and target customers?
Segmenting and targeting a specific audience is just what it seems like. It is the practice of using data to segment consumers via demographics or interests. This is so that…
What are Black Hat SEO techniques?
There are two types of SEO strategies: Black Hat and White Hat. As you can tell by the name, Black Hat SEO techniques are considered dishonest or bad while White…
Off-site vs On-site SEO: What’s the difference?
SEO can be divided into two main groups: on-site SEO and off-site SEO. On-site and Off-site SEO On-site SEO On-site SEO deals with the optimisation of elements on a website…
How to define your brand
Tim Calkins wrote in his chapter entitled The Challenge of Branding (which appeared in the book Kellogg on Branding that a brand has the power to create customer loyalty and…
What is a brand champion?
A ‘brand champion’ is essentially someone who is responsible for promoting a brand. A brand champion doesn’t just have to be one person. Types of brand champions Business owner, Marketing…