What Email Marketing Metrics should you be Measuring?
While e-mail marketing metrics are hugely important they can also be confusing. Even the word ‘metric’ is more complex that…
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How to Develop an Email Marketing Strategy
An e-mail marketing strategy can be thought of as the digital marketing strategy that an organisation adopts which combines all…
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What is a Press Office?
The purpose of having a superior public relations strategy is to be able to describe your product and/or service offering…
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What is the PR Process?
An essential part of digital marketing is getting people to talk about you and be interested in your brand as…
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Why do you need a Public Relations Strategy?
In our previous article, entitled What is public relations?, we looked at what is meant by the term ‘public relations’…
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Social Media is the 21st Century Source of News
(Virtually) gone are the days when news was broken via traditional media such as television or radio. In fact, these…
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What Precautions Digital Marketers need to take During Load Shedding
In the past couple of days, South Africa has been gripped by the most recent load shedding crisis. It is…
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Why you Should have a Good Quality Score for Google Advertising
Google is all about good quality – especially content. For example, from the point of view of Search Engine Optimisation…
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What does Google look for in their Ranking Factor?
It’s the golden standard – for any SEO professional and small business owner – to be as close as possible…
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Why you Should Aim to be on the First Page of the Google SERPs
Google has become the Yellow Pages of the 21st Century. It’s the go-to for anyone wanting to do research about…
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