What Email Marketing Metrics should you be Measuring?
While e-mail marketing metrics are hugely important they can also be confusing. Even the word ‘metric’ is more complex that it needs to be. In the digital marketing space, metrics…
How to Develop an Email Marketing Strategy
An e-mail marketing strategy can be thought of as the digital marketing strategy that an organisation adopts which combines all of its e-mail marketing goals into one comprehensive plan. It…
What is a Press Office?
The purpose of having a superior public relations strategy is to be able to describe your product and/or service offering to your target audience using as many or as few…
What is the PR Process?
An essential part of digital marketing is getting people to talk about you and be interested in your brand as well as the products and/or services that you offer. Generating…
Why do you need a Public Relations Strategy?
In our previous article, entitled What is public relations?, we looked at what is meant by the term ‘public relations’ (PR). In this article, we look at why you need…
Social Media is the 21st Century Source of News
(Virtually) gone are the days when news was broken via traditional media such as television or radio. In fact, these two mediums are scrambling to get stories that they can…
What Precautions Digital Marketers need to take During Load Shedding
In the past couple of days, South Africa has been gripped by the most recent load shedding crisis. It is playing havoc with business owners who aren’t lucky enough to…
Why you Should have a Good Quality Score for Google Advertising
Google is all about good quality – especially content. For example, from the point of view of Search Engine Optimisation (SEO), the search engine will penalise you if it finds…
What does Google look for in their Ranking Factor?
It’s the golden standard – for any SEO professional and small business owner – to be as close as possible to spot number one on the Google Search Engine Results…
Why you Should Aim to be on the First Page of the Google SERPs
Google has become the Yellow Pages of the 21st Century. It’s the go-to for anyone wanting to do research about a particular topic or find the contact details of a…