Social Media is the 21st Century Source of News
(Virtually) gone are the days when news was broken via traditional media such as television or radio. In fact, these two mediums are scrambling to get stories that they can…
What is Public Relations?
An essential part of digital marketing is getting people to talk about you and be interested in your brand as well as the products and/or services that you offer. Generating…
What Precautions Digital Marketers need to take During Load Shedding
In the past couple of days, South Africa has been gripped by the most recent load shedding crisis. It is playing havoc with business owners who aren’t lucky enough to…
Why you Should have a Good Quality Score for Google Advertising
Google is all about good quality – especially content. For example, from the point of view of Search Engine Optimisation (SEO), the search engine will penalise you if it finds…
What does Google look for in their Ranking Factor?
It’s the golden standard – for any SEO professional and small business owner – to be as close as possible to spot number one on the Google Search Engine Results…
Why you Should Aim to be on the First Page of the Google SERPs
Google has become the Yellow Pages of the 21st Century. It’s the go-to for anyone wanting to do research about a particular topic or find the contact details of a…
What is ‘Keyword Density’ in Content Marketing
One of the biggest drivers for digital marketers is to get onto the first page of the Google Search Engine Results Pages (SERPs). To do this properly, and not to…
What is Relationship Branding?
In the past, brands were objects and concepts which you had a relationship with. But today, they are the relationships. Companies can create greater engagement, differentiation, and loyalty when defining…
What is the Customer Acquisition Process in Digital Marketing?
“Customer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve…
Why Guest Posting Should be on your Digital Marketing Radar
Yesterday, we spoke about the benefits that blogging has for your digital marketing strategy. A key component of blogging is guest posting. In this article, we’ll unpack why you need…