What Email Marketing Metrics should you be Measuring? March 29, 2019Digital Marketing BlogWhile e-mail marketing metrics are hugely important they can also be confusing. Even the word ‘metric’ is more complex that…Read More
How to Develop an Email Marketing Strategy March 28, 2019Digital Marketing BlogAn e-mail marketing strategy can be thought of as the digital marketing strategy that an organisation adopts which combines all…Read More
What is a Press Office? March 27, 2019Public Relations BlogThe purpose of having a superior public relations strategy is to be able to describe your product and/or service offering…Read More
What is the PR Process? March 26, 2019Blog, Public Relations BlogAn essential part of digital marketing is getting people to talk about you and be interested in your brand as…Read More
Why do you need a Public Relations Strategy? March 25, 2019Blog, Public Relations BlogIn our previous article, entitled What is public relations?, we looked at what is meant by the term ‘public relations’…Read More
Social Media is the 21st Century Source of News March 22, 2019Blog, Social Media Marketing Blog(Virtually) gone are the days when news was broken via traditional media such as television or radio. In fact, these…Read More
What Precautions Digital Marketers need to take During Load Shedding March 19, 2019Digital Marketing BlogIn the past couple of days, South Africa has been gripped by the most recent load shedding crisis. It is…Read More
Why you Should have a Good Quality Score for Google Advertising March 15, 2019Digital Marketing BlogGoogle is all about good quality – especially content. For example, from the point of view of Search Engine Optimisation…Read More
What does Google look for in their Ranking Factor? March 14, 2019Blog, SEO BlogIt’s the golden standard – for any SEO professional and small business owner – to be as close as possible…Read More
Why you Should Aim to be on the First Page of the Google SERPs March 13, 2019Blog, Digital Marketing BlogGoogle has become the Yellow Pages of the 21st Century. It’s the go-to for anyone wanting to do research about…Read More