How to Start a Career in Social Media Marketing
Social media marketing is one of the most sought-after careers today. Companies all over the globe are demanding the very best. CEOs everywhere are looking at CVs where they will…
Why Email Segmentation Is The Key To Successful Email Marketing
You know the gist when it comes to email marketing but what are these lists, segments and tags people keep talking about? A study conducted by DMA concluded that 77%…
The Importance of Understanding Digital Marketing for Small Business
Digital marketing allows small business owners to develop marketing strategies that can compete equally with big brands. Putting such a strategy in place will see the business gain traction with…
How online learning is changing the face of education
Technology disrupts by its very nature. This is evident in many sectors where Uber – the biggest competitor to metered taxis – does not own any vehicles. The hospitality industry…
What Career Paths are Open to You as a Digital Marketer?
The career paths that are lying in wait as a digital marketer are astounding. So, if this is the path you, then the Digital School of Marketing has a variety…
Find the Right Influencer for your Brand
How to find the right influencer for your brand In the past couple of years, there have been various predictions about influencer marketing. Some have predicted that this type of…
The Secret to Designing a Content Calendar
Visualising how your content quota is going to be used in the forthcoming months is the best method of knowing what is being used and when it will appear. The…
What Kind of Ads Can You Run on YouTube?
YouTube is the second-largest search engine in the world after Google. Approx. Nine million South Africans are on the platform on a monthly basis. In a previous article we mentioned…
What Kind of Ads Can You Run on Instagram?
Instagram launched in 2010 and in a matter of the first 24 months it was worth one billion dollars. It was Facebook who forked out the one billion dollars to…
How Technology Supports The Future Workforce
The global workforce is devolving and becoming decentralised. More and more, we are seeing companies opting to cut the expense of having a physical office and choosing to rather work…